What does it take to become a great Rainmaker?
I’m on the emailing list of several major tax marketing guru’s. It pays to stay aware of what the competition is doing out in the marketplace. And, I see all sorts of hype and promises, from buy my course and you’ll be a gazillionaire tomorrow, to this is the next great hope and if you…

Accounting And Tax Clients Don’t Understand Their IRA
According to IRS statistics, only approximately 15.2% of the U.S. population owns an IRA. While the average among those who do own them is over $27,000, 46 percent of those responding to a recent survey by TIAA-CREF don’t think they have enough money to save any more than they currently do. But, experts say that…

10 Amazing Ways To Hit Your Marketing Target
The Silver Bullet is every accountant’s dream. That magic tactic that knocks all the competition to their knees, and gives the feeling of power and strength all at the same time being simple to administer and implement. Well, here’s a few ideas to get you started. 1. Find a strategic business partner. Look for ones… (0 comment)

From Capabilities To Tactics
As you learned in our last session, Tactics are combinations of activities available to you through the capabilities of the resources you have available. When your capabilities become routines, and exist in the culture of your practice, you have developed a core competency. The routines you develop include the coordination of the diverse production skills… (0 comment)