What does it take to become a great Rainmaker?
I’m on the emailing list of several major tax marketing guru’s. It pays to stay aware of what the competition is doing out in the marketplace. And, I see all sorts of hype and promises, from buy my course and you’ll be a gazillionaire tomorrow, to this is the next great hope and if you…

10 Amazing Ways To Hit Your Marketing Target
The Silver Bullet is every accountant’s dream. That magic tactic that knocks all the competition to their knees, and gives the feeling of power and strength all at the same time being simple to administer and implement.   Well, here’s a few ideas to get you started. 1. Find a strategic business partner. Look for… (0 comment)

The Easy Path To More Accounting Clients
This post was inspired by “4 Steps to Lead Nurturing: Walking the buying path with your customers” by Brian Carroll (http://b2bleadblog.com/2015/04/customer-journey-map.html)   As Brian says, lead generation can take time. He also says that nurturing the prospect is the only way to push them forward until they become a client. This is especially true in… (0 comment)

Is Cold Calling Making A Resurgence Among Accountants?
Accountants typically shy away from cold calling. The sages of the profession preach against it, but a new breed of young, assertive, and energetic professionals is discovering the lost art of cold calling and making inroads into the once sacrosanct turf of the old pros. Cold calling can take many forms, from sitting at a…