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Marketing Your Accounting Practice With Video

Marketing Your Accounting Practice With Video

Jun. 4 | Ah, The Siren Call Of The Big Screen. Or, in this case, the ease of the tube. As always, I am a bit slow to respond to innovation, but I recently started getting more involved in video marketing, and besides being fun, it looks like it is having a stronger...

On The Road – Again!

On The Road – Again!

Jun. 3 | Had family visit last week. For folks who don’t know, a couple of years ago I took a plunge and bought a house in Marco Island, Florida. The city of Marco Island comprises the island of Marco Island, so after twenty-five years of dreaming about...

Adding To Your Accounting or Tax Practice With Consulting & Training

Adding To Your Accounting or Tax Practice With Consulting & Training

May. 22 | One of the most important elements in your practice can be a Small Business Training program. Most accountants do not have enough initiative or imagination to develop a Small Business Training program and if you are offering one or more as consulting...

Marketing Your Accounting Practice Is A Zero-Sum Game

Marketing Your Accounting Practice Is A Zero-Sum Game

May. 19 | Most accountants struggle to get clients. The general consensus is that it is hard to market accounting services. Practitioners struggle to get and keep clients, get the production part done and have a halfway reasonable family life. From my experience,...

Automating Your Accountancy Marketing

Automating Your Accountancy Marketing

May. 19 | It’s Monday, you’re back at work, wondering how to get all this ‘stuff’ done and pick up four new clients to replace the three you lost last month. You’ve got loose papers, piles of client work product waiting to be reviewed,...

Are you Hiring The Wrong Staff?

Are you Hiring The Wrong Staff?

May. 12 | I have to start this off with a caveat, I lost my research. Yeah, I dig around and find stuff that I think is interesting, and that’s what I put into these great tomes of which you are the benefactee. (Is that a word?) Hereupon are the skinny. I...

Why Every Savvy Accountant Needs a Book for Marketing!

Why Every Savvy Accountant Needs a Book for Marketing!

May. 9 | To most people, all accountants are alike, which makes deciding whom to hire a difficult one. And when they start to look into it, it can becoming even more confusing very quickly! First there is the question of competence, and then there is the question...

About Content Marketing And Organic Promotion

About Content Marketing And Organic Promotion

May. 7 | Content marketing is also known as organic marketing or guerilla marketing. This type of marketing leverages the 24/7/365 news cycle as well as the ravenous appetite for content (articles, videos, audio and commentary) that the Internet generates. Billions...