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Cold Calling Your Accounting And Tax Practice While Targeting A Niche

Cold Calling Your Accounting And Tax Practice While Targeting A Niche

Oct. 31 | I’ve gotten some emails and calls recently from folks considering enrolling in the “Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke” training course, but were wondering how cold calling...

How Mary Maxwell Gates Is Slowly Killing Your Bookkeeping, Accounting Or Tax Practice

How Mary Maxwell Gates Is Slowly Killing Your Bookkeeping, Accounting Or Tax Practice

Oct. 28 | Generic accounting services are dying a slow and painful death. Practitioners everywhere are struggling just to keep their heads above water. Sure, every tax season brings the illusion of success being just around the corner. A short spurt of increased...

Marketing Your Tax Practice With Special Reports

Marketing Your Tax Practice With Special Reports

Oct. 26 | This past Thursday, on our weekly Rainmaker brainstorming and mastermind call, one of our members, Richard, was talking to us about how he uses short “Special Reports” to build his prospect list for tax season. Not being much of a tax season...

Clients Are The Key, Your Knowledge They Need To See

Clients Are The Key, Your Knowledge They Need To See

Oct. 24 | Clients are the key, you must fill their needs, don’t let Intuit tie you down. Okay, for those of you who missed it, that whole bit should have been sung to the tune of “Don’t Let The Stars Get In Your Eyes,” which goes on to...

But, These Go Up To Eleven

But, These Go Up To Eleven

Oct. 22 | You manage what you measure, and that is not only true with your small business clients, but it is also true on a global or national scale. You manage what you measure. At least, if you want to. Seems the Italians have figured out that they haven’t...

It’s Almost Tax Season – Where Will Your Practice Be Next May?

It’s Almost Tax Season – Where Will Your Practice Be Next May?

Oct. 20 | The tax business is weird. It’s hard work, I don’t like doing a mass of tax returns when I’m not sure of the information, and I’m lazy. Always have been, and probably always will be. When the other guys in my department at NBC...

Read This If You Want Your Accounting Prospect To Hire You

Read This If You Want Your Accounting Prospect To Hire You

Oct. 19 | It’s Thursday afternoon, you just walked into your prospect’s office, and you’re all excited about introducing yourself and your accounting practice. You are pumped and have no clue that your prospect doesn’t give a fuzzy little...