small_marketing_arsenal

Looking for ways to really build your bookkeeping, accounting or tax practice? Tired of wasting thousands and thousands of dollars on consultants, marketing representatives, and all that useless stuff?

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For less than a dollar a day, you can get tools, techniques and training from experts with real world experience. Not theory, just facts about what works, and what doesn't.

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Should You Hire An Employee Just So They’ll Leave?

Should You Hire An Employee Just So They’ll Leave?

Sep. 17 | Back when I were a young practitioner, I didn’t know much about accounting. Sure, I had done Dean’s List in college, been an auditor for over a dozen years, and was running my own practice, but then, as now, I relied upon the good work of...

Turning Your CPA Type Site Into A Website That Actually Gets Accounting Clients

Turning Your CPA Type Site Into A Website That Actually Gets Accounting Clients

Sep. 15 | It’s a pet peeve of mine to see all these CPA type websites that are nothing more than online brochures, which a typically web lazy practitioner buys lock, stock and barrel, from a firm that ‘specializes in CPA websites.’ Not in websites...

Ever Had That Sinking Feeling You Just Lost All Your Client Data

Ever Had That Sinking Feeling You Just Lost All Your Client Data

Sep. 14 | Last week I finished writing and recording a new tutorial for members of the Instant Practice Builder. Pretty good tutorial on cold calling, which all of my elite members (paying subscribers) to the Instant Practice Builder get as part of their $27 monthly...

Thinking About Marketing Tax Services?  Mayb Thes Statistics Will Help.

Thinking About Marketing Tax Services? Mayb Thes Statistics Will Help.

Sep. 12 | Instant Practice Builder members got into a running commentary last month during the weekly brainstorming call saying, in essence, that tax practice is a dying field. Specifically, it was said that small practitioners are competing not only with the big...

Think There's An Easy Way To Get Clients?  Then Don't Read This Notice.

Think There's An Easy Way To Get Clients? Then Don't Read This Notice.

Sep. 10 | By popular demand, this year I am updating the Instant Practice Builder Cold Calling Course for accounting practitioners, and dubbing it the “Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke”...

I Sat There Waiting For My Accounting Practice To Grow, And Then I Did This ...

I Sat There Waiting For My Accounting Practice To Grow, And Then I Did This ...

Sep. 8 | Bob (Not his real name) spent $80,000 following the marketing plan he learned by taking the $2,500 seminar taught by “Clients ‘R’ Us” marketing firm (Not their real name either). He hired them to select and train his outside salesman,...

Have Accountants Been Brainwshed About How To Market Their Services?

Have Accountants Been Brainwshed About How To Market Their Services?

Sep. 5 | In today’s environment, there are marketing messages fighting with social messages, and social messages fighting with business correspondence, and business correspondence fighting with traffic signs, and traffic signs fighting with that old lady...

Internal Marketing To Problem Accounting Clients – You Have And Want To Keep

Internal Marketing To Problem Accounting Clients – You Have And Want To Keep

Sep. 3 | I’ve recently been involved in a conversation in the Bookkeepers & Accountants ‘Work From Home’ – QuickBooks Cloud Accounting CPAs Bookkeepers The discussion started with a question about what the members saw as their one...