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A New Name And An Update To A Powerhouse Accountancy Marketing Course

A New Name And An Update To A Powerhouse Accountancy Marketing Course

Sep. 1 | We had another great session on the weekly brainstorming call, which has bounced back and forth between being a brainstorming session and a mastermind session. However, thanks to Mark, it seems we now have a name. (Ready for the drum roll?) Ta-ra-de-ra...

Absence Makes The Heart Grow Fonder Even For Tax Preparation Services

Absence Makes The Heart Grow Fonder Even For Tax Preparation Services

Aug. 25 | This past week we had an interesting discussion on our Thursday Mastermind or Brainstorming session. (I’ve been hosting these calls for four or five years and still haven’t decided what we should call them. Make your suggestion below in the...

Not Every Practitioner Prioritizes Marketing

Not Every Practitioner Prioritizes Marketing

Aug. 19 | I had a client, let’s call her Riga Mortisse. Riga is an excellent bookkeeper slash accountant slash tax professional. Her clients love her, and she services her clients diligently. Riga has been an accountant for most of the past thirty years,...

The Current State Of Political Theater

The Current State Of Political Theater

Aug. 7 | I’m a big fan of the political idiocy going on around us today. Most of it reminds me of trying to have a discussion with my third ex-wife, who for sake of clarity, we shall call “Dearly Departed #3, or DD3 for short. DD3 was a Yankee, and as...

Marketing Your Accounting Practice With Video

Marketing Your Accounting Practice With Video

Jun. 4 | Ah, The Siren Call Of The Big Screen. Or, in this case, the ease of the tube. As always, I am a bit slow to respond to innovation, but I recently started getting more involved in video marketing, and besides being fun, it looks like it is having a stronger...

On The Road – Again!

On The Road – Again!

Jun. 3 | Had family visit last week. For folks who don’t know, a couple of years ago I took a plunge and bought a house in Marco Island, Florida. The city of Marco Island comprises the island of Marco Island, so after twenty-five years of dreaming about...

Adding To Your Accounting or Tax Practice With Consulting & Training

Adding To Your Accounting or Tax Practice With Consulting & Training

May. 22 | One of the most important elements in your practice can be a Small Business Training program. Most accountants do not have enough initiative or imagination to develop a Small Business Training program and if you are offering one or more as consulting...

Marketing Your Accounting Practice Is A Zero-Sum Game

Marketing Your Accounting Practice Is A Zero-Sum Game

May. 19 | Most accountants struggle to get clients. The general consensus is that it is hard to market accounting services. Practitioners struggle to get and keep clients, get the production part done and have a halfway reasonable family life. From my experience,...