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How the “System 1″ Method Of Thinking Works With Diffusion When You Market Your Bookkeeping, Accounting or Tax Services

How the “System 1″ Method Of Thinking Works With Diffusion When You Market Your Bookkeeping, Accounting or Tax Services

Apr. 24 | This morning, I published a post about the “Iowa Hybrid Seed Corn Study” and how it paralleled the diffusion of knowledge about your bookkeeping, accounting or tax consulting practice. In most instances, diffusion is a slow “Word-Of-Mouth”...

The Seed Corn Theory Of How Your Accounting Practice Grows

The Seed Corn Theory Of How Your Accounting Practice Grows

Apr. 24 | Back in 1943, two agricultural extension department researchers at the University of Iowa in Ames, published a paper on the results of a study about how new product information disseminated, or diffused, from one farmer to another. It’s an interesting...

Tax Season Is Over, What Are You Doing To Market For Next Year?

Tax Season Is Over, What Are You Doing To Market For Next Year?

Apr. 16 | There are specific times to market for your services, most notably the best time is when prospects are ready to buy. I’m sure you’ve heard that the best time to fish is when the fish are biting. Unfortunately, most accountants ignore that...

How Good Are Your Bookkeeping, Accounting Or Tax Services?

How Good Are Your Bookkeeping, Accounting Or Tax Services?

Apr. 15 | Are you as good as you think you are? I’ll bet not. Most folks have trouble recognizing their weaknesses and foibles. They watch the Kardashians or some ordinary Joe on Reality TV and think “I can do better than that,” when folks...

Could You Market Your Accounting Or Consultancy Services To A Pigeon?

Could You Market Your Accounting Or Consultancy Services To A Pigeon?

Apr. 15 | According to researchers at the University of Iowa, pigeons share our ability to place everyday things in categories. And, like people, they can hone in on visual information that is new or important and dismiss what is not. They call the concept “Selective...

Thinking Twice About Marketing Accountancy Services In Social Media – Or, Facebook Gets An “F”

Thinking Twice About Marketing Accountancy Services In Social Media – Or, Facebook Gets An “F”

Apr. 14 | I was catching up on Nate Elliot’s blog about Facebook failing marketers and reflecting on some statistics I had read a year ago that Facebook and Twitter combined only generated 8% of the business to business (B2B) leads that LinkedIn generated. When...

Marketing Your Accounting Practice  Wth Congratulatory Messages

Marketing Your Accounting Practice Wth Congratulatory Messages

Apr. 13 | Your online strategy can include a gazillion tactics. One I like, that can almost be automated (insert automation blog post link ) is link building and the gaining of third party endorsements with a regular and timely press release program. The online...

How Much Automation Do You Include In Your Accounting Practice Marketing?

How Much Automation Do You Include In Your Accounting Practice Marketing?

Apr. 13 | Things get more complicated each year, at least from my end of the time‑space continuum, they do. It’s been a complaint of folks as they get older for generations, probably millenia. Things are always more complicated. Actually, in my perspective,...