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Don’t Let Your Toys Get In Your Way, Don’t Let Quickbooks Blind Your Eyes

Don’t Let Your Toys Get In Your Way, Don’t Let Quickbooks Blind Your Eyes

Oct. 24 | Clients are the key, you must fill their needs, don’t let Intuit tie you down. Okay, for those of you who missed it, that whole bit should have been sung to the tune of “Don’t Let The Stars Get In Your Eyes,” which goes on to...

But, These Go Up To Eleven

But, These Go Up To Eleven

Oct. 22 | You manage what you measure, and that is not only true with your small business clients, but it is also true on a global or national scale. You manage what you measure. At least, if you want to. Seems the Italians have figured out that they haven’t...

It’s Almost Tax Season – Where Will Your Practice Be Next May?

It’s Almost Tax Season – Where Will Your Practice Be Next May?

Oct. 20 | The tax business is weird. It’s hard work, I don’t like doing a mass of tax returns when I’m not sure of the information, and I’m lazy. Always have been, and probably always will be. When the other guys in my department at NBC...

Read This If You Want Your Accounting Prospect To Hire You

Read This If You Want Your Accounting Prospect To Hire You

Oct. 19 | It’s Thursday afternoon, you just walked into your prospect’s office, and you’re all excited about introducing yourself and your accounting practice. You are pumped and have no clue that your prospect doesn’t give a fuzzy little...

How Marketing Accounting Services Is All About Impulse Buying

How Marketing Accounting Services Is All About Impulse Buying

Oct. 17 | I’m sure you see all the admonitions to raise your prices. I know I’m guilty of preaching that old cliché mine own self. Yeah, we all think that clients equate value with high prices, but it’s not quite true. Clients equate quality...

It’s National Getting The World To Beat A Path To Your Door Week, Or Something Like That

It’s National Getting The World To Beat A Path To Your Door Week, Or Something Like That

Oct. 15 | And, for Grant Thornton, LLP, and others like them, folks are beating a path to their door. Or, so it seems. Seems the folks there just had their all-time high annual revenue for their fiscal year just ended on July 31, 2014. I read through their announcement,...

Here Is One Accountant Who Markets As A Published Author, And Is Successful At It

Here Is One Accountant Who Markets As A Published Author, And Is Successful At It

Oct. 12 | One of my all time favorite clients is a guy I’ll call Martin. He’s an Enrolled Agent up North somewhere, deep in Blue Collar territory. Martin had a good practice going, and started getting into representing troubled taxpayers. (And, of...

Getting The Most Out Of Your Bookkeeping, Accounting and Consulting Marketing Training

Getting The Most Out Of Your Bookkeeping, Accounting and Consulting Marketing Training

Oct. 10 | I had a couple of very interesting conversations the other day. One was with a long time member of Instant Practice Builder who has been struggling with practice growth for several years. Another was a new arrival, who seemed to have market preconceptions,...