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Nov. 4 |
Business Models . . . Does it seem like I’m harping on the subject?
I have a lot of content in the blog portion of this site, and a whole mini-course on the topic inside the membership content area. I write about Business Models like I’ve...
Oct. 31 |
Yes, I know it seems like I’ve been missing in action.
I guess it’s been almost 2 months without any updates or blog posts, and I’m starting to feel guilty. But, in a few weeks I’ll have something that will blow your socks off.
Aug. 12 |
On Mondays, which is the beginning of the week, I try to talk about the beginning steps in the process of planning a marketing campaign. The beginning steps are the recognition and design of your business model.
The business model is more important than...
Aug. 10 |
The marketing sequence basically includes developing and understanding your business model, defining your goals and strategy, and implementing your marketing tactics. Your tactics are the things that involve getting a lead, getting an appointment, developing...
Aug. 9 |
Ira asks “what are the advantages of being a registered agent for an LLC?” I avoided it, but comments are making me think I should have done it. . . . Meanwhile, Bruce wants to know what advertising and marketing you are doing other than referrals?...
Aug. 1 |
Tactics are the things you do to build your practice.
It’s a logical progression, from your business model to your strategy, to your tactics.
Your business model encompasses how you are set up to do business, what your resources are, what the environment...
Jul. 31 |
Differentiating your practice is sometimes called a strategy, and sometimes recognized as a tactic. Since it is a thing you do, rather than a goal, I tend to lean more towards calling it a tactic.
Differentiation is one of those things you must do,...
Jul. 29 |
Your business strategy is dependent upon your business model. There’s no way around it. Your business strategy is also dependent upon your market, and your competitors.
After you have identified your market, and analyzed it for numbers of prospects,...