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Your Marketing Arsenal
MKT-100 Introduction To Your Marketing Arsenal
Wed, 11:56 AM | Get off to a quick start with an overview of what is included in your Marketing Arsenal. This orientation preps you for a weekly series of lessons designed to help you kick start your practice. Read more »
MKT-101 Your Marketing Toolkit
Wed, 11:53 AM | In Chapter One you'll get an outline of exactly what you need to include in your marketing toolkit. As other chapters follow, you'll kit more details on the different components, and find out where you can get advanced information on each topic. Read more »
MKT-102 Your Networking Arsenal
Wed, 11:52 AM | In this chapter, you'll learn what you need to do to start building your own referral network. Who to include, how to make initial contact, and how to build it. Plus, you'll discover one of the most powerful tools available to you to start building your network, and how you can get it and use it. Read more »
MKT-103 Networking Arsenal Toolkit
Wed, 11:52 AM | In this chapter, you'll learn how to build the different components of your toolkit. How to get each step started, and what physical components you'll need to develop and use. Read more »
MKT-104 Personalized Direct Marketing
Wed, 11:51 AM | Direct Marketing. It's not as simple as most folks think. Really, really, productive direct marketing is personal. All communication with the prospect has to be personal, ... one to one. And this chapter tells you how to get started and what you'll need. Read more »
MKT-105 Targeted Direct Marketing
Wed, 11:50 AM | After you've developed your one-to-one methodologies, filling your lead funnel is the next step, and Chapter 5 gets you started. In this chapter you'll learn how to find groups that you can target, and how to get your communication received so that you get actionable results. Read more »
MKT-106 Postcard Marketing
Wed, 11:49 AM | Postcards are fast, easy and cheap. And, these days you can find online services that will walk you through the entire process from the comfort of your desktop. But, what do you say, when do you say it, and who do you say it to? Get these questions answered in Chapter six. Read more »
MKT-107 Newsletter Marketing
Wed, 11:48 AM | Client newsletters are an accepted fact of life in the accounting business. But, how do you use a client newsletter in a way that will produce results? In Chapter 7 you'll learn what to include in your newsletter, who should get it, and how they should get it. Read more »
MKT-108 Electronic Marketing
Wed, 11:48 AM | Over 90% of all accountant websites are a waste. Is yours one of them? Did you know that online local searches have almost completely replaced the local yellow pages when consumers are looking for a local professional? When a local business is looking for a local accountant? Have you had your site evaluated by a competent SEO professional or system? This chapter will teach you where and how to get answers to your web marketing questions. Read more »
