One of the trickiest aspects of practice building is the process of gaining a reputation as a knowledgeable expert. And, as you’ve undoubtedly heard, it’s also the single most important thing you can do to attract quality, profitable, clients.
The more you are recognized and requested, the better the quality of the clients will be that you attract – and the more you can increase your fees..
The challenge for most practitioners is having the time to develop speeches, lesson plans for small business coaching, creating press releases, writing articles and newsletters, and producing books for publishing, along with having a system for updating these materials on a regular basis and keeping them current. So, the secret is to . . .
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